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Thursday, February 23, 2012

Creemore Springs Teams Up With German Brewery For 25th Anniversary Beer

Creemore Springs Brewery will be celebrating their 25th anniversary this summer and to mark the occasion the brewery has teamed up with Zum Schlüssel – a 162-year-old brewery brewpub in Düsseldorf, Germany – to create a new beer for the Ontario market.

Creemore brewmaster Gordon Fuller and head brewer Bryan Egan are on their way to Zam Schlussel where they will brew on location over a two day period to help gain some insight and to get some inspiration. The pair will come back to Ontario, with some yeast, and will brew an Altbier, which Zam Schlussel is best known for, and will be launched in the summer during the brewery's annual Cooper Kettle Festival to highlight their anniversary.

In a press release sent out yesterday, Creemore's Director of Marketing, Karen Gaudino, had this to say about the project - “Zum Schlüssel is a perfect partner for us to collaborate with, they have been brewing Altbiers for about 160 years. This is a rare style, not often seen outside its’ local market of Düsseldorf. We are fortunate to have an expert partner to collaborate with.“ 

The press release also provides some historical information about Zam Schlussel: Zum Schlüssel, which has been an institution in Düsseldorf since 1850, is located in Düsseldorf’s old town of narrow cobble stone streets and charming medieval half-timbered houses in a building that was first mentioned in documents in 1632. Today it is run by the Gatzweiler family whose members have been in the brewing trade since the year 1313, only 25 years after Düsseldorf received its city charter!

You can follow Fuller and Egan as they travel to Dusseldolf (with stops in Brussels and Köln) as Creemore will be using the following social media sites (Untappd, Foursquare, Facebook and Twitter) to capture their trip.

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