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Thursday, January 6, 2011

Utopias - Place Orders Today

January 6th - today. A lot of people in Ontario have been waiting for this day to come, hoping they'll get lucky on January 17th with a phone call from the LCBO indicating that they've been randomly selected for a bottle of Sam Adams Utopias.

The coverage has been pretty extensive since Bar Towel broke the story months ago. Newspapers and beer bloggers have helped spread the word, leading me to believe that hundreds of Ontario residents will head to the LCBO's online ordering site to submit orders at

There are only 70 bottles available, so good luck to all!

From Chris Layton, the LCBO's Media Relations Coordinator:
The LCBO has purchased 70 bottles (710 mL) of Utopias for customers. It will retail for $114.95 per 710 mL bottle. Due to the extremely limited availability of this product, and to ensure all customers have an equal opportunity to purchase it, the LCBO will be offering Utopias via online and telephone orders only – not in LCBO stores.
Orders received by the assigned deadline will be randomly selected. This is the same process that the LCBO uses to offer rare, limited-edition wines through its Vintages fine wine and premium spirits business unit.
The LCBO will accept orders starting January 6, 2011 at 9:00 a.m. up until 6:00 p.m. on January 13, 2011. Given the very limited availability of this product, only one order per customer will be accepted and allocation will be limited to one bottle per customer. We regret that we cannot guarantee that all orders will be filled. Orders randomly selected will be confirmed by either telephone or email on or after January 17, 2011. Orders will be shipped to the LCBO store of the customer’s choice at no extra charge.
Order by Online Form
Submit your order before the deadline using Vintages new Direct Sales Online form. Sign up today for your Online Direct Sales account at
Order by Telephone
Submit your order before the deadline by calling Vintages Sales Centre at 416 365-5767, or toll free 1-800-266-4764, Monday to Saturday, 9:00 a.m. to 6:00 p.m.

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