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Thursday, November 5, 2009

OCB Discovery Pack No. 3

I love surprises! Especially when there is beer involved. There I was, sitting at my desk working away at the same old stuff I do every day, counting down the remaining hours of the day, when a package arrived from the Ontario Craft Brewers - the 3rd Discovery Pack.

The first two Discovery Packs were instant successes at the retail level throughout Ontario, selling out at various LCBO stores days after hitting the shelves. The OCB members, seeing this success, have continued with this initiative and they've recently announced that the latest Discovery Pack, No.3, will soon (Nov.13th) be hitting LCBO (#137067) shelves.

473ml cans, not bottles, are the main feature of the 3rd Discovery Pack, and I suspect this will be the most popular one yet....with those not overly familiar with the products brewed in this province. For the beer geeks, well, it will be good to have around the house for the unadventurous friends.

Fall 2009 - OCB Discovery Pack No. 3
Trafalgar Paddy's Irish Red Lager
Great Lakes Devil's Pale Ale
Lakes Muskoka Cream Ale
Neustadt Lager
Nickel Brook Premium Organic Lager
Wellington County Dark Ale

So, what do you think?
Personally, I'm still hoping (not holding my breath) that the OCB will put out a winter seasonal Discovery Pack one year. It can be done. I won't go into saying which ones I'd use, that's what Bar Towel is for, but it would be nice to go into an LCBO and walk out with six beers like Black Oak Nutcracker Porter and John By Imperial Stout. For this pack, I'd have liked to see the Muskoka Dark instead of the Cream and the 10 W 30 from Neustadt instead of the Lager.

Like I said before in another thread, I agree with the OCB and applaud them on these six packs. It no doubt leads to increased sales of craft beer and they are (the packs) a great way to reach new potential customers.

Fall 2007 - OCB Discovery Pack No.1
Mill Street Organic Lager
Great Lakes Red Leaf Lager
Wellington Special Pale Ale
J.R. Brickman Pilsner (god bless its soul)
Walkerville Amber Lager
Lakes of Muskoka Cream Ale

Fall 2008 - OCB Discovery Pack No. 2
Robert Simpson Confederation Ale
Mill Street Tankhouse
Trafalgar Elora Irish Ale
Black Oak Nut Brown Ale
Cameron's Auburn Ale
Nickelbrook Apple Pilsner

Which one has been the best offering to date?

1 comment:

malcolm said...

I know what you're saying, but somebody who tries a Neustadt lager (which is pretty good for a lager!) will probably like it and be encouraged to try it or the 10w30 the next time they see it. In a perfect world.
One step at a time.

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