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Wednesday, April 9, 2008

Great OCB Article from Edible Toronto

In my daily website searches I usually come across some pretty interesting posts, columns, notes, videos etc, and today while reading Val Stimpson's comments on the OCB blog I was directed to an article written by OCB marketing guru Mary MacIsaac.

The article "Sipping Along: World Class Brewing On Your Doorstep" was published in a new quarterly magazine called Edible Toronto, which is dedicated to connecting consumers with local growers and producers, food artisans and chefs, farmers' markets and food retailers.

MacIsaac touches on a small piece of the Ontario brewing history and how over the years it has come to represent the LCBO's fastest growing segment. "LCBO volume sales of Ontario craft beer increased by more than 40% this past November and December compared to the same period in 2006," said LCBO's Category Manager of Beer Leanne Rhee.

The Ontario craft beer route is becoming increasingly popular with city dwellers who want to get out of the big smoke for the weekend, and MacIsaac offers a vivid narration of what to experience along the way. She does such a good job in my opinion that I wanted to head straight out of town for a brewery to indulge in some fresh lager and ale while taking in the local foods, wares and hospitality.

Any fan of what the Ontario craft brewers have to offer we enjoy MacIsaac's article. Go ahead, read it, and get out on the road to visit your local brewery.

1 comment:

Jay said...

I just read the article. Very interesting, although I wouldn't consider half the OCB beers as world class. But the article did make me want to visit more breweries.

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