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Thursday, March 6, 2008

Steam Whistle to Introduce 500ml Can

Back in 2001, three guys decided to open a brewery that would focus on brewing one beer and one beer only. Steam Whistle Pilsner made an instant impact in the Ontario beer industry with their unique heavy green bottles and 1950’s suitcase packaging, not to mention the earthy aroma and taste.

This summer, Steam Whistle will be introducing a new 500ml green can to compete with the growing trend of canned beer sales. The cans will be available at select LCBO’s and Beer Stores. While the price has yet to be determined, my guess is that it will retail for around $2.25 for a single unit. (Ok, I was wrong. Please don't hold it against me!)
In the last year we've noticed a number of craft breweries releasing their products into either the 473ml or 500ml cans: Wellington, Hockley Valley, Headstrong, Neustadt, Robert Simpson (that continues to leak), Great Lakes, and Taps. It used to be that cans were more popular in the summer months as they make for an easier time transporting to the cottage, the beach or the ball diamond, but research has shown that cans are accounting for more sales year-round than ever before. One reason behind their popularity in Ontario is the fact that you can purchase a variety of different kinds as cans are usually sold individually.

So Steam Whistle will continue doing one thing really, really well, while offering two unique packaging options. Visit for more information.

***Just in from Steam Whistle***
We have settled on our price at $2.65 a 500 ml can. We hope to have the can released by the May long weekend but at least by June 1st.

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