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Wednesday, August 22, 2007

New Offering from Steam Whistle


MEDIA RELEASE
August 22, 2007
A NEW gift offering, perfect for any beer lover:

Steam Whistle’s Retro Wall-Mounted Opener
(Toronto, ON, August 2007) - Steam Whistle Brewing, producers of Canada’s Premium Pilsner, are gearing up for the Holiday season with their unique, vintage-inspired Wall-Mounted Opener, available as part of a holiday gift pack for just $24.95 at LCBO stores and Steam Whistle’s Retail Store.

The opener is fitted with a magnetic back for easy placement right on your fridge, or comes with mounting screws for a more permanent spot on the wall of your ‘rec’ room, bar, garage, cottage or back deck. The gift box also includes two 341mL bottles of Steam Whistle Pilsner to enjoy once the opener is in place.

With the introduction of this collectible opener, Steam Whistle has re-created a special moment of refreshment for beer drinkers: With that cold bottle in hand, lever the cap against the opener, listen for the crisp release as the beer is opened and the nostalgic clink! when the metal cap falls into the handy cap catcher. Then, open the second bottle for a friend and toast your efforts.

“Our beer drinkers appreciate the freshness that comes with the old fashioned, non-twist cap,” asserts Steam Whistle President, Cam Heaps. “This holiday season, we wanted to give them something they can keep within reach and use regularly. And, it’s a nice change from the common gift boxes of beer and glassware.” He adds, “It’s the perfect gift for any beer drinker!”

The collectible wall-mounted openers will be available for purchase in November 2007.

About Steam WhistleSteam Whistle, an independent brewery housed in Toronto’s historic John St. Roundhouse south of the CN Tower, has a singular focus of making just one beer of exceptional quality that Canadians can be proud of. They brew their refreshing Pilsner with traditional brewing methods and only four, natural ingredients. Steam Whistle Pilsner is packaged in signature green glass bottles and shipped fresh across Alberta and Ontario to Beer and Liquor Stores as well as licensed bars & restaurants. Steam Whistle welcomes more than 60,000 visitors to the Roundhouse each year to the on-site retail store, for a tour or to attend one of the many on-site events and art shows.

To learn more about what they do really, really well visit www.steamwhistle.ca

4 comments:

Anonymous said...

Can't wait to get my hands on one of these. How did you get this article?

Troy Burtch said...

Thanks for commenting on the article. I am lucky enough to have a contact at Steam Whistle who sends me their media releases so I can post them to you, the reader. Stay tuned for more in the future.

Joner said...

Troy, those look great... I'm definitely going to need to have one. I think there will need to be a gift package exchange in November when they come out. I'll send you whatever you want. I assume the $24.99 gets you the opener and a 12 pack?

Joner said...

I Should have read the entire post instead of commenting as soon as I saw it and knew I had to have it. 2 bottles of steam whistle.. not a 12. Still not a bad price for such a cool little vintage opener.

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